Merrythought, Britain’s last remaining teddy bear factory, has joined forces with renowned medalists Award to create ‘Victor’ The Victory Teddy Bear, a commemorative bear to mark the 75th anniversary of the Second World War.

Victor has been lovingly created using the finest materials and softest golden brown mohair, and features a Victory & Peace ribbon sash adorned with the exclusive Victory & Peace 75 badge. He also proudly wears a genuine Victory & Peace Medal.

Only 250 Victor teddy bears have been made at the Shropshire-based factory, with proceeds from each bear sold helping to raise much needed funds for SSAFA – the armed forces charity.

Sarah Holmes, managing director of Merrythought in Ironbridge, said today: “I am very proud that Merrythought has collaborated with Award to bring Victor to life, and celebrate such a pivotal occasion in history which means so much to so many.

“The fact that Award and Merrythought are based just a few miles away from each other in  Shropshire also makes this project particularly special.”

Victor is presented in a luxury, bespoke gift box and is priced at £149.50. He is available from (Tel: 01952 510 053)