From Weston Rhyn near Oswestry to nationwide impact, multi award-winning disabled business owner Vicki Wilson is quietly reshaping how self-employed people find confidence, clarity and calm. Drawing on lived experience, she has turned real-world insight into practical guides for business owners across the UK.
Virtual assistant Vicki Wilson, founder of Vicki Admin Fairy®, has published three books on Amazon aimed at supporting self-employed people and virtual assistants who are quietly carrying the pressure of running a business on their own.
A multi award-winning virtual assistant with over 20 years’ experience in administration, including a career with HMRC, Vicki now supports small business owners across the UK. In 2025, she was named as one of the UK’s Small Business Top 100, recognising her impact, growth and contribution to the small business community.
Her work places her at the centre of the realities many self-employed people face daily. Juggling clients, decisions, boundaries, finances and self-doubt, often without anyone to sense-check with. It was these repeated conversations that led her to write.
“I kept hearing the same thing,” Vicki says. “Capable people questioning themselves, overthinking every decision and feeling like they should be coping better than they are. These books came from a desire to steady people, not fix them.”
Rather than following hustle culture or productivity trends, the books focus on mindset, clarity and reassurance. They are written in a calm, practical style designed to help readers pause, reflect and feel more confident in how they show up in their business.
Confidence & Clarity: The Virtual Assistant Companion
Written specifically for virtual assistants, this book explores the confidence challenges that often sit beneath client work. From difficult conversations and boundary setting to imposter syndrome and professional identity, it reflects the realities many VAs experience but rarely talk about openly.
Reader feedback
“I’m so glad I picked up this book. It gave me simple but powerful scripts and strategies that made tough client conversations so much easier. The mindset tips were especially encouraging. A great companion for anyone working as a VA.”
Debra Peltz
“A genuinely useful guide. As Vicki says herself, this isn’t a book to read once and shelve and I completely agree. I’ve already referred back to several sections, particularly the reflections, to track how I’ve handled different situations.”
Romaine Howard, Founder of The IFA VA
Confidence & Clarity: The Self-Employed Companion
Aimed at people running their own business who are carrying everything themselves, this book speaks to mental overload, decision fatigue and the pressure to always have the answers. Rather than offering step-by-step business plans, it focuses on clearer thinking, steadier confidence and healthier boundaries.
Reader feedback
“I really enjoyed Confidence & Clarity: The Self-Employed Companion. The tips on handling tricky client conversations and protecting boundaries were especially practical and easy to relate to.”
Self-employed business owner
Trademark Made Simple
The third book tackles trademarking in plain English, written for small business owners who feel intimidated by legal language or unsure where to start.
Reader feedback
“Trademarking really can be confusing. I’ve tried to do it myself without success in the past, but just reading through Vicki’s guide has made me understand where I went wrong. I will be resubmitting my application this month. No fluff, no nonsense, just clear advice in plain English.”
Catherine Gladwyn, VA Trainer UK
Vicki says the books are not designed to be read once and put away.
“They are companions. Something you come back to when you need reassurance or clarity. Running a business can be lonely, and these books are there to remind people they are not doing it wrong.”
More information about the books, including links to Amazon, can be found at
Vicki Wilson.
