The UK’s oldest remaining teddy bear manufacturer is celebrating the 100 birthday of Edward Bear - the teddy bear who inspired AA Milne’s Winnie the Pooh stories - by unveiling a giant version of the famous character.
As tall as the average three-year-old child, Merrythought’s brand-new ‘Giant Edward’ is an oversized version of the original bear, who was Christopher Robin’s cherished childhood toy, given to him by his mother Daphne as a first birthday present in August 1921.
Daphne’s husband and Christopher’s father, AA Milne, was so enamoured by the partnership he witnessed between a boy and his bear, that he began to write stories about their journey through life together - and Winnie the Pooh was born.
Hand-crafted in Shropshire, the premium teddy bear, which costs £1,095, is 39 inches tall and weighs 6.5kg.
Fourth-generation managing director Sarah Holmes said: “This special bear has been handmade in our factory in Ironbridge using the same traditional skills and natural materials as Christopher Robin’s original Edward Bear all those years ago.
“Now more than ever parents are recognising the value of traditional play, and encouraging children to use their imagination. The teddy bear is the perfect antidote for the digital world and a true companion for life’s journey.”
Featuring a rich, golden mohair coat and sandy-beige pure woollen felt paws, Giant Edward’s deep-set eyes, and hand-embroidered nose and friendly smile, give him real quintessential English charm.
Originally created by Farnell in 1921, Edward Bear was brought to life again for the 2017 Goodbye Christopher Robin film after Merrythought, which now owns the Farnell brand, was asked to recreate the bear that featured throughout the award-winning film.
Giant Edward is available to purchase from merrythought.com and harrods.com.
Merrythought’s original 18in Edward Bear is also available to buy throughout 2021, and sold with a complimentary gold-plated keyring that has been specially created to mark the character’s 100th birthday.