More than 2,000 people in the last year chose to support Midlands Air Ambulance Charity by honouring a loved one’s memory with a dedicated online tribute.


The charity is encouraging communities in Shropshire to join the 2,083 people who remembered a loved one by creating a bespoke online page sharing photos, music and special memories to celebrate their life.  Across Spring, a complimentary pack of seeds will be sent to all supporters making a tribute in this way.


On the sad occasion when somebody passes away, friends and family often choose to donate to charity in memory of a loved one. In the last financial year, in memory of donations raised more than £550,000 for Midlands Air Ambulance Charity, which has helped fund more than 188 air ambulance missions, making a huge difference to the continuation of the charity’s lifesaving pre-hospital emergency service.


Emma Wood, head of fundraising and engagement at Midlands Air Ambulance Charity, said: “Due to our rapid response and advanced clinical care, we go out to some of the most extreme medical emergencies and traumatic injuries.


“Our in-memory fundraising offers supporters comfort in keeping the memory of their loved ones alive. All those who choose to donate in memory of a loved one this spring will receive a complimentary pack of spring seeds to plant as a fitting tribute, where seasonal flowers will bloom in celebration of their loved one’s life.”


To create your tribute page and make a donation, visit