Shropshire Festivals will be holding a free event in Shrewsbury on Sunday, July 25 2021 to spread some happiness through the town.

‘A Mile of Smiles’ will take visitors on a walk through Shrewsbury where performers and acts will be tasked with generating smiles along the way. The events company are seeking out performers, entertainers, musicians, and acts to put themselves forward for the event.

Not only will the event generate some long-awaited fun in the town, but it also aims to entice visitors back into Shrewsbury to support performers who have had a challenging time during the pandemic. The mile will finish at Shrewsbury Quarry where local acts, theatre groups, and musicians will be performing on a live stage.

Beth Heath, aptly titled Director of Fun for Shropshire Festivals, said, “This event is all about celebrating culture and finally being able to bring the fun back!

“We will be raising money for the charity Climbing Out on the day, who help people rebuild confidence and motivation following a life-changing trauma, injury or illness. We felt this was particularly relevant as we all try to find a new way forward after such a challenging time.

“It will be fantastic to have a live, cultural event in the town, supporting lots of performers who have had zero income from live gigs during the pandemic. If you are interested in getting involved, please get in touch!”

The free event has been made possible with funding from the Government’s Culture Recovery Fund and support of Shrewsbury BID.

If you would like to put your performance act forward for the event, please contact Beth Heath on letting her know how you will be able to provide smiles for the event!

Pictured: Beth Heath at Shropshire Festivals HQ – ã Birgitta Zoutman

Pictured: Director of Fun, Beth Heath, with performers at the Shropshire Drive-in last year