Air Ambulance Week 2023 takes off across the UK from 4th to 10th September, to raise awareness of the lifesaving work of air ambulance charities across the UK. Here in Shropshire, Midlands Air Ambulance Charity is celebrating with various supportive organisations.

On Thursday 7th September, buildings across the region such as Shrewsbury Prison will be lighting up red to reflect Midlands Air Ambulance Charity’s iconic red helicopters. The local lifesaving pre-hospital emergency service is also encouraging members of the public to go red in support of the charity by lighting up their homes, gardens or workplaces, championing the lifesaving pre-hospital emergency service brought directly to the local area every day.

Organised by Air Ambulances UK, the national awareness week will see the charity joining other air ambulance charities around the UK delivering the vital message, ‘We can’t save lives without you!’, highlighting how air ambulance charities need public support to continue to deliver advanced pre-hospital care to people with a sudden life-threatening injury or illness.

Emma Gray, chief operating officer for Midlands Air Ambulance Charity said: “Air Ambulance Week, by our sector’s national body Air Ambulances UK, is a vital campaign to raise awareness of the impact air ambulance services, such as ours, have on patient care across the UK. During the week, we are highlighting the difference that our specialist service brings to scene of an incident and the benefit this provides to local communities within the Midlands. Our fleet of helicopters and critical cars bring advanced clinical skills, enhanced medicines and hospital level equipment, to give patients the best chance of survival and good recovery.

“Thank you to all involved in spreading the word about the lifesaving work of our clinical team, who respond to approximately twelve missions each day across the six counties we serve. By supporting your local air ambulance, you are directly impacting lives and improving patient outcomes and your compassion and generosity play a crucial role sustaining the invaluable service we provide to our communities.”

In addition, the charity will be sharing on social media daily themes of the week to highlight the various ways people can support the charity.

To support the charity during Air Ambulance Week, or to submit images of your lit up building, contact or post the image on social media tagging the charity and using #AAW2023.

To find out more about how you can support your local Midlands Air Ambulance, visit and follow the organisation on social media.