Shropshire’s primary cancer charity is ‘going-global’ thanks to an innovative fundraising project celebrating the best of the county – and beyond.

Pod Aid is the brainchild of Alex Whiteley, founder of The Shrewsbury Biscuit Podcast which highlights and promotes businesses, events, charities and residents in and around Shrewsbury and the county. Alex has linked up with the organisers of International Podcast Day and will broadcast a live podcast for 24hours starting at 9am on Wednesday, 29th September.

Pod Aid will be streamed live on its official Facebook page and YouTube channel and features guests including Lingen Davies fundraisers, Kelda Wood from Climbing Out, Beth Heath from Shropshire Festivals, representatives from Smash Life, world-renowned cartoonist Charlie Adlard, Shrewsbury’s Mayor Julian Dean, celebrity chef Adam Purnell, and American comedian Eddie Pence – amongst many others. The Shrewbsury Biscuit will link up with its sister channel USUK which also involves American broadcasters and followers.

Alex said he wanted to use the success of the Shrewsbury Biscuit and USUK to raise funds for a local charity, and he immediately thought of Lingen Davies Cancer Fund – which works to enhance cancer services for the people of Shropshire, Telford, and Mid Wales.

“The idea behind Pod Aid is to challenge content creators to do good for their local community and raise money for a fantastic cause. As we begin our countdown, we’re super excited to confirm guests and encourage anyone and everyone to please donate what they can through our official JustGiving page.

“We’re thrilled to work alongside Reech Media and The Web Orchard to introduce a new and exciting fundraising event this September to raise money for Lingen Davies, a worthy local charity,” he added.

Anna Williams, Communications and Fundraising Officer for Lingen Davies, said: “We are delighted that Alex and his team have chosen to support Lingen Davies Cancer Fund with the inaugural Pod Aid event. It’s going to be a fabulous 24 hours of entertainment and a great opportunity to highlight the work of the charity.

“To think people across the world will hear about Lingen Davies Cancer Fund is incredible – we’re going global!” she added.

Zoe Bates, Client Services Director at Reech, said: “We’re really excited to have created a brand and a strategic social media presence for Pod Aid’s first-ever event. As a community-focused marketing agency, we’re always proud to be involved in local projects.

“With Pod Aid supporting one of our clients, Lingen Davies, we knew that this would be a fantastic opportunity to raise both awareness and donations for a charity that is working harder than ever before as a result of the pandemic.”

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